From Studio to Online Platform
Pilatespreneur is a selective, cohort-based mentorship program for
Pilates instructors who want to build a sustainable online business using
Uscreen, guided directly by Leah Maselli, founder of Pilates by Leah.
Submit Your Application
What Is Pilatespreneur?
Pilatespreneur is a selective, cohort-based mentorship for Pilates instructors who already have an established online presence and are ready to turn that visibility into a sustainable online business using Uscreen.
This program is designed for instructors who have built trust with an audience, including a minimum of 10,000 followers on Instagram, and are ready to move beyond trading time for money by building leverage through an online platform or membership.
Through a structured 12-week experience, you’ll be guided through the exact systems, decisions, and strategies Leah used to grow Pilates by Leah into a profitable digital platform. This is a hands-on, execution-focused program with built-in accountability and direct support.
Who is This Program For?
Pilatespreneur may be a great fit for you if you:
Are a Pilates instructor ready to grow beyond trading time for money
Want to build a digital platform or membership
Are willing to show up, implement, and make decisions
Value mentorship, structure, and accountability
Want to build a business that supports your life, not consumes it
This program may not be the right fit if you:
Are looking for a done-for-you business
Want a passive course you can watch “someday”
Aren’t ready to commit time and focus
Prefer quick hacks over sustainable systems
How Does the Program Work?
Pilatespreneur is designed as a 12-week expedited business launch program.
Each week:
New modules are released
Focused business modules are released each week, building step by step from mindset and positioning to offer creation, filming, marketing, and launch.
Homework is assigned immediately
Clear, practical homework helps you apply each lesson right away, so real questions and challenges come up early and can be coached effectively.
You implement early in the week
You begin implementing before the live call, testing ideas and making decisions so feedback is specific, relevant, and actionable.
You show up to live calls ready to refine, troubleshoot, and move forward
Live calls provide direct feedback, hot-seat coaching, and strategic guidance to refine your work and confidently take the next step.
This isn't a passive course.
Accountability is built in, on purpose, because momentum matters, and real launches require action.
After the 12-week sprint, you’ll continue inside a 3-month container for ongoing support, refinement, and growth.
Ready to Build a Sustainable Online Pilates Business?
Applications are currently being accepted for a limited-size cohort of Pilates instructors ready to turn their existing audience into a profitable digital platform.
Apply Now
What You Will Learn
Throughout the program, you’ll work through:
Systems, workflows, and time freedom
Member onboarding and retention
Niche, audience, and brand positioning
Offer design and pricing for sustainability
Filming foundations (Pilates-specific)
Content that builds trust and converts
Lead generation and simple funnels
Launch preparation and execution
Submit Your Application
Support & Accountability
Pilatespreneur is intentionally high-touch.
Inside the program, you’ll have access to:
Live group coaching calls
Hot seats and real-time feedback
Clear expectations and accountability
Direct guidance from Leah
A supportive cohort of instructors building alongside you
You’ll be supported, and you’ll be challenged, in a way that helps you move forward with clarity and confidence.
Pilatespreneur is designed for established Pilates instructors who already have an engaged audience and are ready to build a sustainable online business. A minimum of 10,000 Instagram followers is required to apply, as the program focuses on turning existing visibility into a scalable platform.
Pilatespreneur is a closely led mentorship, not a self-paced course. While there are structured weekly modules, the heart of the program is implementation, accountability, and live coaching with direct guidance from Leah.
The core program is a 12-week expedited business launch, followed by a 3-month support container for continued refinement, growth, and integration. This structure is intentional and designed to support real launches, not rushed results.
You should expect to dedicate consistent time each week to watching modules, completing homework, and attending live calls. This program requires active participation and follow-through. Pilatespreneur is designed for instructors who are ready to prioritize building their business.
Participants work toward launching a real online offer or platform. This includes clarifying positioning, designing an offer, filming content, setting up basic marketing and funnels, and preparing for launch, all in a way that’s sustainable and aligned with your capacity.
Yes. Pilatespreneur is hosted inside Uscreen, the same platform Leah uses to run Pilates by Leah. You’ll learn within the ecosystem you’re building in, gaining hands-on experience as both a student and a future platform owner.
Pilatespreneur is intentionally small to ensure every participant receives meaningful support and feedback. Cohort size is limited, and not all applicants will be accepted.
Once you submit your application, it will be reviewed to ensure alignment and readiness. Selected applicants will be notified with next steps. Submitting an application does not guarantee acceptance.
No. Clarity comes through action. You don’t need a perfect plan, but you do need a willingness to make decisions, test ideas, and commit to the process.
Yes, as long as you’re ready to build differently. Pilatespreneur is specifically designed to help instructors move away from unsustainable models. However, it does require focus and effort, so it’s best suited for those ready to make a shift rather than pause entirely.
Dates for the next cohort will be announced soon. Application deadlines and start dates will be clearly communicated before enrollment closes.
Pricing will be announced to accepted applicants before enrollment.
Pilatespreneur is a high-touch, mentorship-based program designed to provide direct guidance, accountability, and real-world implementation support.
Because of the level of access and involvement, this is a premium investment intended for instructors who are serious about building a sustainable online business, not a low-cost or passive program.
Build a Pilates Business That Grows With You
If you’re an established Pilates instructor ready to build a sustainable online business with clarity, structure, and support, Pilatespreneur may be the right next move.
Submit Your Application